Case studies
Read more about the brands taking connected experiences to the next level
Driving Digital Product Passport compliance
Using serialised QR codes, Bastille was able to comply with DPP across its perfume range by providing consumers with complete transparency of ingredient origins, sustainability, and date of bottling.
Using NFC to authenticate products
Levi’s use io.tt connected experiences, triggered by NFC tags in their iconic back-patch to help consumers authenticate its products in the context of the modern clothing rental and resell environment.
Driving consumer data with competitions
By using a competition template connected experience within io.tt, Coors increased their first party data as consumers rushed to scan their products and submit their contact details to win prizes.
Scaled connected packaging across all its brands
Yeo Valley uses io.tt to create SKU-specific QR codes for its global range of products, allowing it to deliver specific ingredient and recycling information as well as finding out the most popular times in the day its products are used.
Authenticating limited edition ranges through io.tt
To ensure complete authenticity in its limited edition ranges, luxury fashion brand Balmain use NFC tags to create unique IDs within io.tt - allowing it to authenticate every item purchased.
Driving product usage with educational experiences
Boots identified its consumers were struggling to use some of its more complicated products. Using io.tt, Boots has created educational connected experiences on the products themselves, reducing complaints and increasing usage of users by 90%.
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